{"id":2117,"date":"2026-06-08T14:17:38","date_gmt":"2026-06-08T14:17:38","guid":{"rendered":"https:\/\/ebplast.it\/?p=2117"},"modified":"2026-06-08T14:18:29","modified_gmt":"2026-06-08T14:18:29","slug":"fullplastic-project-quando-innovazione-materia-e-creativita-si-incontrano","status":"publish","type":"post","link":"https:\/\/ebplast.it\/en\/fullplastic-project-quando-innovazione-materia-e-creativita-si-incontrano\/","title":{"rendered":"FULLPLASTIC PROJECT: Where Innovation, Materials, and Creativity Come Together"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Every innovation stems from the ability to view what we know from a different perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For EB Plast, plastic has always been much more than just a material: it is the starting point for a process built on expertise, research, technology, and manufacturing. It is the material that takes shape every day through ideas, projects, and solutions designed for a wide range of industrial sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This vision gave rise to the FULLPLASTIC PROJECT, a collaboration with artist Tommy Bonicelli that led to the creation of a unique work capable of telling the story of plastic through a new medium: art.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A shared understanding of the subject<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The idea took shape following an encounter between Enrico Bonetti, founder of EB Plast, and the works of Tommy Bonicelli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impressed by the artist\u2019s ability to transform materials and objects into tools of expression, Enrico Bonetti envisions a different challenge: to explore plastic not only for what it allows us to create, but also for the cultural and creative value it can convey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a project that brings business and art into dialogue\u2014two worlds united by the same drive: to transform raw materials into something meaningful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond Stereotypes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plastics are an integral part of EB Plast\u2019s daily operations and are used in a wide range of industries that are part of our everyday lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the FULLPLASTIC PROJECT, we\u2019ve chosen to offer a different perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An invitation to view plastic not merely as a technical material, but as an element capable of generating ideas, stimulating creativity, and giving rise to new forms of expression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because every material has a potential that goes beyond its function.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The same material, endless possibilities<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tommy Bonicelli\u2019s work is inspired by his direct observation of EB Plast\u2019s manufacturing processes and reinterprets the company\u2019s materials, processes, and values through an artistic lens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plastic, at the heart of our business, thus becomes the central theme of a narrative that brings together corporate culture, creativity, and innovation, offering a fresh perspective on the company and its approach to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the artwork is an integral part of EB Plast\u2019s corporate spaces, where it continues to symbolize the interplay between research, creativity, and transformation that defines the way we work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FULLPLASTIC PROJECT at PLAST<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At PLAST 2026, one of the leading international trade shows dedicated to the plastics and rubber industry, the work will be presented to the public as part of Tommy Bonicelli\u2019s exhibition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An opportunity to offer a fresh perspective on plastic and demonstrate how materials, business, and artistic expression can come together, giving rise to new ways of interpreting and highlighting what lies at the heart of our daily work.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every innovation stems from the ability to view what we know from a different perspective. For EB Plast, plastic has always been much more than just a material: it is the starting point of a process built on expertise, research, technology, and transformation. It is the material that takes shape every day through ideas, projects, and solutions [\u2026]<\/p>","protected":false},"author":1,"featured_media":2120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FULLPLASTIC PROJECT: quando innovazione, materia e creativit\u00e0 si incontrano | EB PLAST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebplast.it\/en\/fullplastic-project-quando-innovazione-materia-e-creativita-si-incontrano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FULLPLASTIC PROJECT: quando innovazione, materia e creativit\u00e0 si incontrano\" \/>\n<meta property=\"og:description\" content=\"Ogni innovazione nasce dalla capacit\u00e0 di osservare ci\u00f2 che conosciamo da una prospettiva diversa. Per EB Plast, la plastica rappresenta da sempre molto pi\u00f9 di un materiale: \u00e8 il punto di partenza di un processo fatto di competenza, ricerca, tecnologia e trasformazione. \u00c8 la materia che ogni giorno prende forma attraverso idee, progetti e soluzioni [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebplast.it\/en\/fullplastic-project-quando-innovazione-materia-e-creativita-si-incontrano\/\" \/>\n<meta property=\"og:site_name\" content=\"EB PLAST\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T14:17:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T14:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebplast.it\/wp-content\/uploads\/2026\/06\/IMG_2686-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1046\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" 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